2016年3月18日星期五

Smart retail attracts e-business and traditional business owners


Traditional retail has a narrow margin now. It is not only facing fierce competition but also has many difficulties, high cost, low efficient marketing, service time limitation, single line customer communication. In spite of this, retailing still has its unique advantages and is a core consuming places.

1. Offline high quality service experience

2. Retail company usually has many stores with good brand image, providing good environment for shopping.

 
3. Better customer loyalty

4. Mass customer flow

Traditional retailing industry becomes smart retailing


Based on above mentioned advantages, traditional retailing is continuously seeking smart innovation. For now, traditional retailing is mainly based on smart construction of shopping experience, marketing, operation management. With advanced technology and innovation solutions, it can improve customers’ shopping experience. 


Such as, with 3D digital feet scan device, it can scan the feet of customers and help shop assistants to recommend accurately, to make sure customers buy suitable shoes. UCN Touch Mirror creates immersive shopping experience, making consumers fitting and clothes matching freely without help of shop assistants.

Lots of e-commerce has been affected by smart retailing. And they begin to open physical stores. 



With the popularity of mobile payment and internet of things, customers’ shopping experience has been overturned. Traditional retailing industry is changing deeply into smart retailing. 


 


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